PRIMM, NEVADA, July 23 (Vegas News Online) — Terrible’s reopened Primm Valley Casino on Wednesday in Primm, Nevada, ending a short shutdown that began when the company took control of the property just 17 days earlier.
Here is what changed, what stayed open and why the reopening matters for travelers on the California-Nevada border.
What reopened?
Terrible’s said the casino reopened with 422 gaming machines, 250 hotel rooms, a William Hill sportsbook, a sports bar and a 24-hour quick-bites restaurant. The company also said new promotions and rewards would launch on reopening day, and that more dining options were already being planned.
The reopening included a brief ceremony, according to Terrible’s announcement shared with The California Post and reported by the New York Post. The company said Terrible’s executives spoke at the event, along with Corey Clemetson, who was identified as the grandson of Primm founder Ernie Primm.
What is changing for guests?
The biggest change may be the one visitors notice on their bill. Terrible’s said it is scrapping resort fees at Primm Valley Casino. Resort fees are extra daily charges some hotels add on top of the room rate.
Terrible’s also said it will match rewards tiers that returning customers had already earned, so loyal players do not have to start over under the new operator.
Why does this reopening matter?
Primm sits on Interstate 15 at the California-Nevada line, about 40 miles south of Las Vegas, making it a stop for drivers heading between Southern California and Southern Nevada. Because of that, the casino’s status affects more than just one property: it helps shape the flow of traffic, lodging and gaming business on a busy travel corridor.
The reopening also comes after a fast-moving ownership and management change. Affinity Interactive said in a July 5 statement quoted by KTNV that management control of the gaming properties transferred at 12:01 a.m. that day to the landlord and Terrible’s. Affinity Interactive said Terrible’s had already taken over management of Primm Center, the Chevron gas station, Flying J, Whiskey Pete’s Travel Store, the Lotto Store and Starbucks on July 1, and that those businesses reopened by July 2 for holiday travelers.
Affinity Interactive also said Primm Valley Casino was the only casino property open before the transition and that its immediate focus was to reopen it in the coming weeks.
How did Terrible’s get here?
Reporting in June said the Primm family and the Herbst family’s Terrible’s had reached an operating agreement for the Primm casino properties, with the goal of avoiding a scheduled July 4 closure. The Nevada Gaming Control Board then approved Terrible Herbst’s application to operate Primm Valley Resort & Casino, Buffalo Bill’s Resort & Casino and Whiskey Pete’s Hotel & Casino, and also approved a restricted gaming license for Primm Center, according to KTNV.
By July 16, reporting said Primm Valley Resort & Casino was expected to reopen within weeks, but no firm date had been announced. Terrible’s then said the reopening would happen July 22, just 17 days after it took control.
For Primm, the move keeps a long-running border stop in business and gives Terrible’s a chance to reset the property quickly, with new promotions, no resort fees and more dining planned as the company settles in.
