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Newsom signs California laws on customer-service wait times and loud audio ads

California customers may reach a person within 15 minutes or schedule an appointment; loud ads on podcasts and music streams are barred.

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SACRAMENTO, Calif., Sept. 30 (Our California Times) — California Gov. Gavin Newsom signed laws requiring large businesses to make a good-faith effort to connect customers seeking a human representative within 15 minutes or schedule an appointment, and barring loud ads on podcasts and music streams.

The customer-service law also requires businesses to disclose when a representative is a chatbot rather than a person. Certain large businesses must post customer-service contact information on their websites, according to the governor’s office.

The audio-advertising law bars commercials on podcasts and music-streaming services from being louder than the content they accompany. Newsom’s office announced both signings Sept. 28.

Newsom signed a separate law in 2025 restricting the volume of commercials on video-streaming services. That measure, SB 576, was authored by Sen. Thomas Umberg, a Democrat from Santa Ana, according to the governor’s office.

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Rod Rodriguez

Raised in La Jolla, California, Rod Rodriguez is the senior Imperial Valley reporter for Times Media Service, based in El Centro, California. Rodriguez covers local news across the Imperial Valley, including local government, schools, public safety, development, elections and community life. Rodriguez holds a master's degree in mass communication.

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